Social media marketing

How to choose the best marketing channels for your small or medium business?

Choosing the best way to market your business can be a challenging decision and needs to be well researched. This is because there are many marketing channels that you can use to promote your business. However, you need first to know who you want to reach (i.e. potential customers). A checklist for getting started on social Media:http://www.smeknowledge.ae/sites/default/files/attachments/Social-Media-Basics-Checklist%20Template.docxHere are a few tips to help you promote your products...

14 Steps to Generating Leads on Twitter

Provided by Potential.com, Content Partner for SME Knowledge UAE In his book, Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and connect with customers. In this edited excerpt, the author outlines his 14-step process for developing a lead generation system that brings in new customers.Twitter is a great tool for finding potential customers,...

Quick Tips for Dealing with Setbacks and Common Business Problems

All businesses face difficult situations that can prevent business growth or lead to business failure if the issues are not detected and dealt with on time. The following are quick tips for dealing with setbacks and common business problems:1.     Anticipate potential problemsBenjamin Franklin said, “An ounce of prevention is worth a pound of cure.” It is impossible to predict what problems your business will face in the future, but you can anticipate some issues and prevent...

Are you marketing on social media or is social media marketing for you

Ever since social networking websites have become a daily activity most people cannot live without, marketing on those websites has grown exponentially. Many new businesses have started to advertise using social media to promote their products or services for the first time. One powerful aspect of social networking websites lies in the ability of users to share information and posts with their friends and families easily and at a record time. Hence, many companies tend to capitalize on that...

Types of commercial scams on social media sites

 Most small and medium business owners are aware of the important presence on social media channels with respect to customer service and long-term marketing purposes. However, a few of them are aware that security burdens are imposed by this presence and that these burdens become more dangerous by the presence of their employees on these channels independently from the company. Some companies prevent their employees from being connected with the company on their social platforms, even when...

Social Media Dos and Don'ts

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about the Dos and Don'ts of social media that shows what can be done on the various media platforms and what is prohibited .   For more videos , please visit our website http://www.potential.com  This video is part of the Khalifa Fund training Program, a free online training program that supports and supplies SMEs with free seminars, funding opportunities and exposure! This video...

Social Media Statistics

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video shows some social media statistics related to the various social media platforms; Twitter, Facebook, Instagram, you tube and four square.  For more videos , please visit our website http://www.potential.com  This video is part of the Khalifa Fund training Program, a free online training program that supports and supplies SMEs with free seminars, funding opportunities and exposure! This...

Social Media Etiquette

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video shows key social media etiquettes neccessary to be acknowledged among which are : Always be courteous, engage with fans , focus on quality, always post useful links, avoid heavy self-promotion, etc,.. .  For more videos , please visit our website http://www.potential.com  This video is part of the Khalifa Fund training Program, a free online training program that supports and supplies SMEs...

Social Media Today

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about the role of social media today, in addition it highlights the two factors driving the social web in 2013.  For more videos , please visit our website http://www.potential.com  This video is part of the Khalifa Fund training Program, a free online training program that supports and supplies SMEs with free seminars, funding opportunities and exposure! This video talks about the...