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Public Relations

Build Strategic Partnerships
Provided by Potential.com, Content Partner for SME Knowledge UAE   If you are trying to master every aspect of business, you are going to have a very tough time in the today’s competitive environment. It is one of the biggest shortcomings of a businessman who tries to do everything in isolation. Limiting factors reduces the ability to share time between activities, hence, it is better to invest your expertise in a department where you have a competitive advantage over...

Public relations definition, skills, and significance to business owners
Provided by Potential.com, Content Partner for SME Knowledge UAE “Public Relations” is the art of managing information diffusion between an organization and the public, with the objective of inducing the latter to maintain a certain viewpoint about the organization, its leadership, and products. So what public relations skills are needed to earn public understanding and acceptance, and thus gain more exposure?   Excellent, convincing, and grammatically correct...

Building and maintaining a strong professional network and its significance to your business
Provided by Potential.com, Content Partner for SME Knowledge UAE “Business networking” is the process of establishing a mutually beneficial relationship with other business people and potential customers, and can be considered one of the most effective ways of doing and growing business!   So how can you move your business forward through successful networking?   Have a clear understanding of what you do, why you do it, whom you do it for, and how you do it...

Making Cold Calls
Cold calls are phone calls or visits to sale's prospects who don't know you. The objective of a cold call is to gather information about the prospect's potential, educate the prospect on the benefits of your product or service, and in many cases, to get an appointment. There are several challenges to cold calls and they include: fear; getting past assistants, secretaries, and other gate keepers; finding the right contact; and finding a way to make a pitch quickly that will move the sales...

Find Your Highest Potential Customers
The 80/20 rule - that 80 percent of your sales come from the top 20 percent of your customers - applies to most small businesses. Nurturing that precious 20 percent means focusing your marketing programs on the customers who drive your company's profitability. A laser-like focus on these high-profit buyers also prevents you from expending too much effort on lower profit customers. Remember that profitability does not necessarily correlate with the amount of money a customer gives to your...

Write a Successful Press Release
A press release is one of the primary ways you can communicate news about your company to the media. Reporters, editors, and producers are hungry for news, and they often depend on releases to tip them off to new and unusual products, company trends, tips and hints, and other developments. In fact, much of what you read in newspapers, magazines, or trade publications, hear on the radio or see on television originated in press release form. Unfortunately, the average editor receives as many as...

Elements for a Successful Press Campaign
To conduct a successful public relations campaign, it helps to be familiar with some of the basic PR tools. Choose any of the following "elements" of a PR strategy to learn more about what they are, how they're used, and when you might want to use them. Press Kit Press Releases Media Alert Backgrounder/Fact Sheet Biographies Media Lists/Contacts News Conferences/Briefings

Sample Press Releases
Event Announcement If your company is doing something special, be sure to alert the press. You can be holding a grand opening...teaching a special class...or carrying a new line of products. In fact, many events are staged simply as a way of creating news...and getting coverage for a company. Think about film premieres, which are held primarily to generate publicity. When you write your event announcement, be sure to include a reason for reporters to attend. It could be a ceremony where you'...

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