Advertising

Flaunt your product through smart marketing

Provided by Potential.com, Content Partner for SME Knowledge UAE Advertising and marketing can’t be interchangeably used. The latter is an umbrella term which incorporates the former. Marketing is about business development. Knowing the target market and being able to unleash your true potential while reaching out to the customers is known as effective marketing. Successful marketing is not based on some stick and carrot rules or something that can be identified and used as...

Copywriting Basics

Different types of ads require different copy guidelines. An effective newspaper ad won't necessarily work in your local Yellow Pages. Your approach in radio commercials may differ significantly from what you say in a magazine ad. These tips are designed to help you create ads that work. Be aware that few advertising agencies focus on the needs of the entrepreneur; many are used to working with large corporate clients. Talk with your peers, call a trade group, or get in touch with a local...

Branding Identity Worksheet

Provided By Potential.com, Content Partner for SME Knowledge UAE Benefits: Branding is what differentiates your products and services from your competitors',  defines your company’s mission and vision, and creates a unique company culture that all employees adhere to.Products have become more and more indistinguishable from each other. They all have almost the same features, benefits, colors and price.You need branding to differentiate from the rest and to...

Rules for Effective Advertising

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about brand or product advertising stating the main rules for an effective advertising. In addition it studies the case of Blendtec, a great example of advertisement.  For more videos , please visit our website http://www.potential.com  This video is part of the Khalifa Fund training Program, a free online training program that supports and supplies SMEs with free seminars, funding...

How to Define Your Product

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about the product , a key element of the marketing 7Ps. To define your product, answer the following four questions: What is the product type, who is the target audience , what is the unique selling proposition and what are your competitive advantages. For more videos , please visit our website http://www.potential.com  This video is part of the Khalifa Fund training Program, a free online...