How to Invest in eCommerce ?

eCommerce is a new form of commercial transaction that takes place online and without the need for any business on the ground as is the case with traditional trade. The advantage of this type of trade is that you can work with it from anywhere and at any time as long as you have a computer and an Internet connection, and it does not require you to have a large capital, but you can start with any amount.eCommerce is based on digital technologies such as electronic money transfer, online...

Effect of search engines on your business

  How is search conducted?Searches are usually conducted using keywords on (images, videos, audio-visual materials, places, news and services.)When performing a search for any word, information or service on such search engines as Google, Yahoo or Bing, the results offered to you are arranged according to complex algorithms. These algorithms take into consideration several factors to determine which web page should be ranked first, which page is ranked second and so on for the rest of...

An overview of business intelligence and its importance to your business

Provided by Potential.com, Content Partner for SME Knowledge UAE Business Intelligence (BI) refers to an IT-based process of collecting, analyzing, forecasting, and improving business performance, based on past raw data, for the purposes of extracting actionable insight from existing data, mitigating risk, and supporting the strategic decision-making process. So how can you successfully enable data to get transformed into knowledge that drives business growth? Clearly define your business...

Should Your Business Have a Podcast?

Provided by Potential.com, Content Partner for SME Knowledge UAE Your business probably has a website, Twitter account and Facebook page, but does it need a podcast? Consumers enjoy podcasts because it gives them alternative and more convenient ways to consume content, says Deborah Shane, a Florida-based branding expert and podcast host. She says that more professionals are using podcasts as a marketing tool to establish expertise and distinguish themselves from the competition....

Why So Many People Resist Networking and Miss Out

Provided by Potential, Content Partner for SME Knowledge UAE   Every year, more evidence comes out on the success people have using networking to grow and promote their businesses. But I still see so many people who, for one reason or another, continue to resist networking. I began to wonder why so many business owners were still not sold on networking as a way to grow their business, given that marketing and advertising is so cost-prohibitive, whereas networking provides a...

E-Commerce

  OBJECTIVE: E-commerce is the sale of products and services over the internet, and the fastest growing segment of our economy. It allows even the smallest business to reach a global audience with its product or message with minimal cost. In this session, you will learn if an e-commerce website is right for your business, how to set up a website, tips for developing a successful site, how to manage search engine placement, and how to get started on eBay. E-Commerce Overview What is E-...

Get Ready to Sell Online

The Internet is a great promotional vehicle, research tool, and communication channel for connecting with clients and customers. But in today's marketplace small businesses are discovering that the real payoff of an online presence is electronic commerce: using the Web to sell your small business' products and services. Selling online reduces your business expenses, provides added convenience for your customers and opens the door to a global market for your products and services. If you want to...

How to Network Effectively

Networking is the art of making and utilizing contacts. The goal of networking is to create a pool of people and information that can directly increase the quality of your product or service, decrease customer attrition, and, most importantly, leave your competition wondering how you won a job they never knew was available. Many small business owners don't want to network because they think its about shoving your business card in someone's hand and boasting about what you do. In fact,...

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How to Stay True to The Brand

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about keys tips to follow in order to stay true to the brand.   For more videos , please visit our website http://www.potential.com  This video is part of the Khalifa Fund training Program, a free online training program that supports and supplies SMEs with free seminars, funding opportunities and exposure! This video talks about keys tips to follow in order to stay true to the brand...

Developing Brand and Story Telling

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about the importance of storytelling since customers want to relate to the brand and get inspired by it. In addition it highlights key questions to be considered when developing a brand. For more videos , please visit our website http://www.potential.com  This video is part of the Khalifa Fund training Program, a free online training program that supports and supplies SMEs with free...

Brand Visual Identity Guideline

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about the brand visual identity guideline that constitutes the following elements: Logo placement, colors, fonts, visual and web elements. For more videos , please visit our website http://www.potential.com  This video is part of the Khalifa Fund training Program, a free online training program that supports and supplies SMEs with free seminars, funding opportunities and exposure! This...