Developing Brand and Story Telling

Provided by Potential.com, Content Partner for SME Knowledge UAE

 

This video talks about the importance of storytelling since customers want to relate to the brand and get inspired by it. In addition it highlights key questions to be considered when developing a brand. For more videos , please visit our website http://www.potential.com 
This video is part of the Khalifa Fund training Program, a free online training program that supports and supplies SMEs with free seminars, funding opportunities and exposure!

This video talks about the importance of storytelling since customers want to relate to the brand and get inspired by it. In addition it highlights key questions to be considered when developing a brand.